In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. WHEN FISH FLY offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.
A Seattle fish market is the setting for some powerful lessons on company culture. The authors describe how it's important to have a mission that goes beyond higher sales. Though the work is hard, team members at Pike Place Fish learn values, mental tools, and specific verbal techniques that support their goal--to improve the lives of everyone they meet. Helping society may sound like a reach for people throwing fish, but the coaching and outreach programs described here really help team members stay committed and energized. Read with calm enthusiasm by Michael Prichard, the story of this company's culture will benefit business owners who want to develop their members and do some good in the world. T.W. (c) AudioFile 2005, Portland, Maine
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